How Much Are You Losing By Not Following Up On Leads?
According to a recent study entitled Gauging the Cost of What’s Lost, conducted in Q3 of 2004, companies could be doing a lot more with current leads. The study includes the responses of 772 top...
View ArticleGetting Referrals
There was an interesting article over at MarketingProfs about obtaining referrals.In almost every industry, there is no better way to grow your business than through referrals. Referrals are better for...
View ArticleFollowing Up with Leads
Qualifying Leads MarketingSherpa had a great article on How to Qualify Sales Leads for IT Products & Services via Telemarketing. The article discusses how to follow up with leads, who to call, when...
View ArticleNot All Small Business Leads Are Considered Equal
The terms “inquiry,” “lead,” and “qualified lead” are often thrown around interchangeably. Unfortunately, few firms take the time to define any of them and fall into the trap of assuming that any...
View ArticleHow to Track Phone Inquiries
A reader asks: How can phone calls from prospects be tracked to determine my marketing statistics for the month, without having to relay so much on the people answering those calls at the office. Are...
View Article5 Lead Generation Techniques For Your Small Business
As a small-business owner, lead generation is crucial to your success. Leads are people who are members of your target market, want what you offer, and have the ability to pay for your products and...
View ArticleHow To Collect Client Testimonials
Using testimonials from happy clients in your marketing materials is a great way to demonstrate “social proof.” Social proof is a psychological mechanism by which people look to the actions of others...
View Article7 Steps to Getting More Small Business Referrals from Clients
It’s no secret that referred clients make better clients. They cost less to acquire because they are already pre-sold on your services. They are less price resistant because someone they trust referred...
View ArticleSmall Business Sales Tips for Warming Up Leads To Avoid Rejection
Cold calling can be hit or miss for many small business owners. Some professionals swear by it. Others hate the idea of calling people up and pitching their products or services. Personally, I don’t...
View Article5 Step Lead Follow Up System for Small Business
If you are struggling to capture and follow up with leads, you are not alone. Running a successful small business often means working more than a regular 9 to 5 job. But, if you learn to take things...
View ArticleBy: Lisa Shackleford
Great list of suggestions here. One of the bigger lead generators is advertising. If you use local publications, you can get good prices for classified ads. I advertise a free recorded message and...
View ArticleBy: Krista
Hi Lisa - thanks for your response. You're right! If you are willing to spend the money to advertise, you can usually find some good options. Recorded messages can work very well, depending on what...
View ArticleBy: Jason Asby
What do you think of promotional items like pens, notepads or magnets that have your logo on them? Do people keep them?
View ArticleBy: Krista
Hi Jason – Thanks for your question. Honestly, the best way to know for sure is to buy a small quantity and test. I think it really depends on your target market and the services you provide. I,...
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